What is Real Time Bidding (RTB)?

What is Real Time Bidding (RTB)?

We are all familiar with an auction – a public sale in which goods or property is sold to the highest bidder. From fine art and antiques at Christie’s to high-end classical car sales at Barrett Jackson, auctions are a great way to get the most for whatever you’re...
Ad Operations Industry Terms

Ad Operations Industry Terms

It seems like there is a new term that gets created every day in our industry (ad operations), That is why our ad operation experts have created an “Ad Ops 101″ Check List, filled with every industry term that we can think of. This can be used as a cheat sheet...
What is Ad Operations?

What is Ad Operations?

It is no secret that advertising is essential for website publishers to bring in revenue. Any thriving publisher must employ an Ad operations company or staff an Ad operations team to make this happen. Therefore, Ad Operations are a critical part of a publisher’s...