Legitimate Interest Statement

At OnCore Digital Media, we rely on legitimate interest as a lawful basis under Article
6(1)(f) of the EU General Data Protection Regulation (GDPR) for specific data processing
operations related to our role as a pass-through technology provider in the advertising
supply chain.

What is Legitimate Interest?
Legitimate interest allows for the processing of personal data when it is necessary for the
purposes of a legitimate interest pursued by the data controller or a third party, provided it
does not override the interests or fundamental rights and freedoms of the data subject.
What Processing Do We Rely on Legitimate Interest For?
 • Ensuring successful ad delivery and frequency capping
 • Measurement and billing of impressions and clicks
 • Detection and prevention of ad fraud or invalid traffic
 • Facilitating secure and efficient ad serving operations
 • Processing log-level data passed through programmatic systems

What Safeguards Are in Place?
As a passthrough service provider, we do not directly collect or store personal data.

Safeguards include:
 • No use of cookies, localStorage, or other client-side storage mechanisms
 • No profiling or direct targeting of individuals
 • Pseudonymization or aggregation of any technical identifiers received
 • Strict data retention policies for any temporary log data
 • Vendor and contractual obligations requiring downstream compliance with GDPR and
IAB standards

Your Rights:
Although we do not directly collect or store your personal data, we honor privacy rights to
the extent applicable. If you wish to exercise your rights (such as access or objection), we
recommend contacting the website or app where you encountered the ad, or the data
controller responsible for that environment.

Transparency
This legitimate interest assessment is reviewed regularly and aligns with our privacy-by-
design approach. Our practices reflect the limited role we play in the programmatic
advertising supply chain.
For more information, please review our Privacy Policy or contact us at
[email protected].