ConvertMedia recently sat down with Paul Salomone, Founder & CEO of MediaFuse to get his take on key issues facing publishers, the opportunity that Outstream video provides and what waits ahead for the upcoming year! What types of advertising controls do you think...
Passback or default tags can be any network or remnant tags that you use to fill inventory. When your primary ad network doesn’t have anything to serve (for example, there isn’t an advertiser willing to pay a high enough CPM), you can send that impression back to your...
In the world of ad ops, nothing is left up to chance. Although no formula can predict with 100% certainty how an ad will fare against its competition, calculating the CPM (cost per mille) gives publishers and advertisers a great place to start. Monetizing a website...
