Maximizing Your Programmatic Efficiency

While programmatic advertising may offer publishers the opportunity for increased revenue and faster growth, not all publishers are maximizing ROI according to the Boston Consulting Group (BCG) report titled “The Programmatic Path to Profit for Publishers.”  Their...

The Evolution of Programmatic Buying and Selling

Although programmatic selling was developed in response to a need for scale and price efficiency in an open marketplace. Over the next several years, private marketplaces became more common, where only those who received an invitation could complete transactions...

Google Creates a Bold Alternative to Header Bidding

In April of 2016, Google turned the ad tech world on its head when it announced that it was in the process of testing a pilot program that would give all bidders equal footing in the competition for ad inventory on websites. Industry media erupted, proclaiming that...

Rise of the Header Bidding Wrapper

In the early 2000’s, Supply Side Platforms (SSPs) came to the foreground. These SSPs helped publishers aggregate their ad network demand into one platform. In 2017, the rise of header bidding has left publishers with a highly advanced, yet familiar problem: how to...

What is Header Bidding?

Header bidding is a programmatic technique leveraged by publishers that offers inventory to multiple ad exchanges at the same time before making calls to their ad server. The technology unites all publishers’ header bidding demand sources into one unified auction....

Programmatic Strategy for Publishers

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. With the seemingly endless amount of header bidders, ad exchanges, SSPs, RTBs, and ad network's out there, all of...

Meet the CEO of MediaFuse

Early Ad Operations Experience Paul Salomone began working in digital advertising as an Advertising Operations Specialist in 2005 at Time Inc's Golf Magazine. He managed all advertising campaigns and programmatic demand for their website, Golf.com. As a one-man ad...

CPM Calculator

Are you looking to determine your programmatic revenue earnings or planning a media budget? Use our CPM calculator by entering any two criteria to solve for the third. Calculate the Cost of a Campaign MediaFuse’s CPM Calculator is specifically designed for...

WHAT IS PROGRAMMATIC DIRECT?

US Programmatic Digital Display ad spending is expected to reach $14.88 billion in 2015 and $20.41 billion in 2016, according to a recently published eMarketer article. Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016,...

AD OPS FORMULA FOR SUCCESS

If you run an ad ops team, you know how difficult managing demands can be. When you sit down to work in the morning, you are greeted by an onslaught of trafficking requests, campaign reports of under and over performing ads, complaints from traffickers lamenting their...

SIMPLE WAYS TO IMPROVE YOUR AD PERFORMANCE

It’s not enough to have great ads – to maximize on them you need to showcase them right. Many sites miss out on revenue because of sub-par display strategies. If you’re worried that applies to you, there are several easy fixes you can make to start earning more. In...

MAXIMIZING AD PERFORMANCE

The importance of establishing strong relationships with quality advertisers is critical for successful monetization for serious publishers. Creating these professional connections takes time and effort and not all partnerships are a slam-dunk even if they initially...

PROGRAMMATIC VS. REAL-TIME BIDDING (RTB)

Programmatic is the future of digital advertising; understanding how it works is essential for anyone serious about the industry. Equally as important, Real Time Bidding or RTB as its known in the world of ad operations, is a closely linked term, but one that warrants...

Ad Server Autonomy For Publishers

What is an ad server? Are you a website owner, blogger or online publisher looking for a better way to manage your advertising? Since advertising is one of your main sources of revenue, it’s important to get this task in check. Solution: get your own ad server. What...

What is Real Time Bidding (RTB)?

We are all familiar with an auction – a public sale in which goods or property is sold to the highest bidder. From fine art and antiques at Christie’s to high-end classical car sales at Barrett Jackson, auctions are a great way to get the most for whatever you’re...

Ad Operations Industry Terms

It seems like there is a new term that gets created every day in our industry (ad operations), That is why our ad operation experts have created an “Ad Ops 101" Check List, filled with every industry term that we can think of. This can be used as a cheat sheet for...

What is Ad Operations?

It is no secret that advertising is essential for website publishers to bring in revenue. Any thriving publisher must employ an Ad operations company or staff an Ad operations team to make this happen. Therefore, Ad Operations are a critical part of a publisher’s...