Maximizing Your Programmatic Efficiency

Maximizing Your Programmatic Efficiency

While programmatic advertising may offer publishers the opportunity for increased revenue and faster growth, not all publishers are maximizing ROI according to the Boston Consulting Group (BCG) report titled “The Programmatic Path to Profit for Publishers.”  Their...
Programmatic Strategy for Publishers

Programmatic Strategy for Publishers

With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. With the seemingly endless amount of header bidders, ad exchanges, SSPs, RTBs, and ad network’s out there,...
WHAT IS PROGRAMMATIC DIRECT?

WHAT IS PROGRAMMATIC DIRECT?

US Programmatic Digital Display ad spending is expected to reach $14.88 billion in 2015 and $20.41 billion in 2016, according to a recently published eMarketer article. Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016,...
PROGRAMMATIC VS. REAL-TIME BIDDING (RTB)

PROGRAMMATIC VS. REAL-TIME BIDDING (RTB)

Programmatic is the future of digital advertising; understanding how it works is essential for anyone serious about the industry. Equally as important, Real Time Bidding or RTB as its known in the world of ad operations, is a closely linked term, but one that warrants...