Rising Trends in Programmatic Digital Marketing Programmatic has been shaping the landscape of the advertising industry for the last ten years. It wasn’t, however, until late 2017 when marketers noticed its growth and new potential. This year you should be staying on...
While programmatic advertising may offer publishers the opportunity for increased revenue and faster growth, not all publishers are maximizing ROI according to the Boston Consulting Group (BCG) report titled “The Programmatic Path to Profit for Publishers.”...
Every day, more people are using mobile devices for consumer purposes. Programmatic mobile advertising is a method advertisers can use to best target these consumers. It utilizes sophisticated consumer tracking systems to ensure that consumers are seeing the right ads...
With the ever-growing popularity of programmatic sales, ad ops and programmatic ops teams are faced with the enormous task of managing yield efficiently. With the seemingly endless amount of header bidders, ad exchanges, SSPs, RTBs, and ad network’s out there,...
What do we do at MediaFuse? MediaFuse’s partnership with publishers spans ad tech stack development, header bidding strategy, troubleshooting PMPs, and managing custom direct campaigns. We assist in driving digital revenue by providing a customized approach to...
US Programmatic Digital Display ad spending is expected to reach $14.88 billion in 2015 and $20.41 billion in 2016, according to a recently published eMarketer article. Those dollar amounts will account for 55% and 63% of digital display ad spending in 2015 and 2016,...
