As a provider of anti-fraud solutions, Protected Media unveiled a fraud operation they have dubbed “The Traffic Alchemist,” with company representatives pointing to fraud artists who have been disguising junk traffic as views on reputable sites – all of which have...
Paul Salomone, Founder & CEO Paul Salomone is an entrepreneur, health & nutrition enthusiast, and digital advertising veteran with 2 decades of experience helping companies maximize revenue. Paul has lead teams for some of the largest companies in the world...
Are you looking to determine your programmatic revenue earnings or planning a media budget? Use our CPM calculator by entering any two criteria to solve for the third. Calculate the Cost of a Campaign MediaFuse’s CPM Calculator is specifically designed for...
If you run an ad ops team, you know how difficult managing demands can be. When you sit down to work in the morning, you are greeted by an onslaught of trafficking requests, campaign reports of under and over performing ads, complaints from traffickers lamenting their...
It’s not enough to have great ads – to maximize on them you need to showcase them right. Many sites miss out on revenue because of sub-par display strategies. If you’re worried that applies to you, there are several easy fixes you can make to start earning more. In...
The importance of establishing strong relationships with quality advertisers is critical for successful monetization for serious publishers. Creating these professional connections takes time and effort and not all partnerships are a slam-dunk even if they initially...
